Wan 3.0 (Tongyi Wanxiang 3.0) is an integrated video generation and editing model launched by Alibaba’s Tongyi Lab. It is suitable for scenarios such as advertising, e-commerce, short films, character animation, video editing, and document-to-video. Its advantages include native support for videos up to 30 seconds long and the unified handling of reference content such as text, images, audio, video, documents, spreadsheets, presentations, and web pages, delivering more realistic visuals and audio, stable character consistency, and capabilities for referencing, editing, replication, and driving. Compared with Wan 2.7, which split text-to-video, image-to-video, reference generation, and editing across multiple models, Wan 3.0 integrates these capabilities into a single model, making the creative workflow more unified and flexible.